> FLYSOLO
Insight
FlySolo’s annual report needed to reflect the company’s mission of empowering individuals to build their own businesses as independent consultants. The goal was to create a report that captured the essence of FlySolo’s innovative coaching approach, showing how the company helps people transition from traditional employment to becoming self-employed, offering their core skills directly to companies. The challenge was to convey this transformation in a visually engaging, modern way, while maintaining professionalism and clarity.
Solution
The design of the annual report for FlySolo broke away from conventional corporate styles, embracing a clean, dynamic layout that aligned with the company’s innovative and entrepreneurial spirit. A vibrant, professional color palette conveyed energy and optimism, while modern typography ensured the report was both readable and stylish. Strategic use of graphic elements highlighted key insights and achievements, bringing FlySolo’s mission to life. The overall design positioned the company as a forward-thinking, empowering brand, aligning with its vision of helping individuals take control of their professional futures and disrupt traditional business models.
