> THE ORDINARY
Insight
The Ordinary planned an event to highlight the launch of a new product line, aiming to reflect the brand’s minimalist, clinical aesthetic while creating an engaging and informative experience for attendees. The challenge was to translate their stripped-back identity into event materials that felt both visually striking and true to the brand’s values of simplicity, transparency, and efficacy.
Solution
I developed a complete set of event visuals, including menus, informational cards, invitations, and signage. Using The Ordinary’s brand guidelines and stock photography, I created clean, minimal designs with a strong focus on typography and clarity. The result was a cohesive visual system that mirrored the brand’s scientific yet approachable personality, ensuring every element supported a seamless guest journey and reinforced The Ordinary’s distinct voice within the beauty industry.
