> LANEIGE
Insight
Laneige was launching their new Serum and needed an event that felt both luxurious and on-brand, creating an immersive experience for guests while staying true to their established aesthetic. The challenge was to translate the brand’s clean, modern identity into cohesive event visuals across a variety of touchpoints — from invites and menus to photo opportunities and information cards — ensuring every detail reflected the premium feel of the product and brand.
Solution
Using Laneige’s brand guidelines and curated stock photography, I designed all event imagery, including invitations, menus, backs, information cards, and on-site photo opportunities. Each piece was crafted to reflect the brand’s sleek, sophisticated identity while creating a consistent and engaging experience for attendees. The visual approach balanced elegance with clarity, ensuring that guests could easily navigate the event and engage with the product, while reinforcing Laneige’s premium positioning. The result was a cohesive and polished set of materials that brought the Serum launch to life and left a lasting impression on attendees.
