> LIV.
Insight
LIV. Real Estate sought a modern, approachable brand identity that resonated with young professionals and families. The aim was to create a sophisticated yet welcoming design that reflected trust, warmth, and a forward-thinking approach to real estate. The brand needed to feel both aspirational and accessible, appealing to clients looking for their first homes or upgrading to new spaces.
Solution
The branding for LIV Real Estate embraced a modern, fresh style that set it apart from conventional real estate companies. With a sleek, minimalist design, the brand moved away from traditional, formal aesthetics, opting instead for a more contemporary and approachable feel. The color palette blended sophisticated neutrals with bold, vibrant accents, giving it a youthful energy that appeals to young professionals and families. Clean, modern typography paired with subtle, contemporary graphics created a stylish yet accessible identity. This unique approach established LIV as a forward-thinking, standout brand in the real estate market, offering a refreshing alternative to the typical, more corporate real estate image.
