> PREODAY

Client
PREODAY (NOW QIKSERVE)
Date
2022
Scope
Branding | UI & UX | Design
Insight
Preoday, now taken over by and rebranded as QikServe, was a digital platform that enables consumers to book, order, and pay for food, drinks, and merchandise online for collection or delivery. Over several years, I worked closely with Preoday across a wide range of projects as the company evolved and expanded its services. The key challenge was to create a consistent, modern, and user-friendly visual language that could adapt across many touchpoints — from digital products to corporate communications — while supporting the brand’s reputation for innovation and reliability. 
Solution
My work with Preoday spanned multiple design disciplines, including website redesigns, app interfaces, annual and monthly reports, and advertising campaigns. Across all these projects, I developed a cohesive and adaptable visual style, combining clean layouts, intuitive typography, and thoughtful graphic elements that reinforced the brand’s identity and enhanced usability. Whether designing customer-facing apps or internal reports, the focus remained on clarity, accessibility, and a polished user experience. This long-term, design-led collaboration played a key role in strengthening Preoday’s brand presence and helped lay the visual foundation as the company transitioned into QikServe. 
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